Data Communication: Using AI and Human Judgement

Data only creates value when people understand it, believe it and act on it. Effective data communication requires more than polished presentations, reports or dashboards—it requires a clear understanding of the audience, the message and what matters to them.

This one-day, hands-on workshop takes participants through the full process of creating effective data communication, from understanding the audience and designing the message to building high-quality visuals and evaluating impact. Participants explore how AI tools such as ChatGPT, Copilot, Claude and Gemini can accelerate the process and check their work, while applying human judgement to ensure communications remain accurate, relevant and engaging.

The workshop is designed for professionals who collect, analyse or communicate data and need to turn insights into communications that inform decision-making and drive action. Participants can work with their own data and leave with practical skills and a completed data communication.

• Identify your audience’s knowledge, needs and communication preferences to tailor your data communication effectively.
• Define the objective of a data communication and frame the “job” it needs to do.
• Identify genuinely interesting findings and structure them into a clear, compelling narrative.
• Choose appropriate chart types and apply visualisation principles for colour, order, labelling and metrics.
• Use AI to draft and edit data communications while knowing when to check and challenge its suggestions.
• Recognise the limitations of AI and apply human judgement about your audience, organisation and objectives.
• Evaluate the impact of a data communication and refine it based on feedback and results.