Behavioural by Design Masterclass
Achieving change using tools to design behaviourally-informed communications, policy and products/services.
In-Person
17 Jun 2026 | Wellington (Pipitea)
19 Nov 2026 | Wellington (Pipitea)
Can’t make these dates or want a private course?
Course overview
Behavioural science and design tools have emerged as one of the most desirable skills for driving psychological innovations across leading organisations. This masterclass dives into decades of insights and case studies across interdisciplinary fields from cognitive psychology, behavioural economics and human-centred design to help you embed evidence-based insights in your organisation.
You will walk out with strategies on how to adopt behaviour change tools to design behaviourally-informed communications, policy and products/services.
Have a look at a class Behavioural by Design Masterclass
What you'll learn
- Understand how we make decisions with practical models plus case-studies from behavioural science, design and psychology – LEARN.
- Adopt 24 PATHWAYS for behaviour change and 5 STEPS to behavioural innovation in your toolkit to solve challenges – APPLY.
- Become a Level 1 Behavioural by Design Practitioner to create meaningful behaviour change with teams in your organisation – QUALIFY.
Course modules
Module 1 – Behavioural Science Foundation
Understanding how we make decisions, mental shortcuts and biases using models, frameworks and case-studies from behavioural science.
Module 2 – Mindsets and Methods of Behavioural Design
Applying behavioural design within an ethical framework, surfacing deeper audience insights on what actually blocks and enables behaviour change.
Module 3 – Behavioural by Design Toolkit
Get familiar with a range of behaviour change tools including the 24 PATHWAYS book, strategy cards and 5 STEPS to behavioural innovation.
Further Information
Format
This course is delivered as a full-day in-person workshop at our Wellington venue. It includes a mix of facilitator-led sessions, small-group exercises, and whole-group discussion. Group size is limited to 16 participants to ensure meaningful interaction and personal feedback. Morning tea, lunch, and afternoon tea are provided to support networking and collaboration.
What You'll Receive
You will receive a digital certificate of attendance and a Wellington Uni-Professional digital badge. These include the Continuing Professional Development (CPD) hours completed, making them suitable for recognition by professional organisations and employers.
Upcoming Courses & Delivery Options
17 Jun 2026 | Wellington (Pipitea)
Duration: 1 day, 9am-4.30pm
$NZD 995
excl. GST
Can’t make these dates or want a private course?
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