Engaging Effectively with Your Stakeholders
Map and manage positive relationships with your stakeholders. Create and develop effective engagement strategies.
Course overview
Organisations are increasingly expected to engage with their stakeholders. However, there is more to engagement than having a communication plan, holding liaison meetings, having representatives on your advisory boards and consulting on important developments.
This workshop will introduce you to contemporary thinking on stakeholder engagement, giving you the tools to map and manage your stakeholder relationships. It will also assist you in developing an actionable and measurable engagement strategy. You will leave this course with a “plan on the page” to engage effectively with selected key stakeholders.
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What you'll learn
- Understand what stakeholder engagement is and how it differs from other forms of relationship management.
- Identify when to use this approach and the benefits.
- Identify your key stakeholders and undertake an audit of at least one relationship.
- Identify and evaluate a range of actions that can be used to build stakeholder engagement.
- Develop a customised stakeholder engagement strategy for key stakeholders.
Course modules
- Why Stakeholder Engagement is Important: The contemporary challenges facing organisations in working with stakeholders
- Untangling the Language: Bring clarity by teasing out the modes for working with stakeholders – representation, liaison, managing, consulting, and engagement
- Mapping your Stakeholders: Begin to use the 6F Toolkit to map and evaluate your stakeholders
- Auditing your Stakeholders: Use the 6F questionnaire to evaluate key stakeholder relationships against six factors that are present in effective stakeholder relationships
- Effective Approaches to Building Engagement: Develop a list of approaches that can be used to build engaged relationships
- Writing a Stakeholder Engagement Strategy: Begin writing a “plan on a page” for a selected key stakeholder
Further Information
Format
This intensive one-day workshop will introduce you to contemporary thinking in the field of stakeholder engagement. You will work in small groups with plenty of interaction. You will use the tools in the 6F Toolkit to identify and assess your key stakeholders and develop plans for two of your key stakeholders. Ideally where there are a number of participants from the same organisation you will work together when writing your engagement plans.
As part of this workshop, you will receive the 6F Toolkit and comprehensive notes.
What You'll Receive
You will receive a digital certificate of attendance and a Wellington Uni-Professional digital badge. These include the Continuing Professional Development (CPD) hours completed, making them suitable for recognition by professional organisations and employers.
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