Vishal George

Chief Behavioural Scientist

Vishal is on a mission to make behaviour change tools more accessible for teams to improve the wellbeing outcomes of citizens, customers and communities. His wide portfolio of behavioural science work includes ‘nudges’ for motivating landlords to insulate their houses (EECA), increasing diversity in recruitment (NZ Police) and behavioural designs to improve patient experience with three District-Health Boards (Health Quality & Safety Commission).

He is currently acting as the Chief Behavioural Scientist at ASB Bank coaching 30 senior leaders in applying tools from behavioural science and design to improve the financial wellbeing of all New Zealanders.

As former Head of Behavioural Science at Ogilvy NZ, he applied behavioural insights into the heart of strategy for the Department of Corrections, Auckland Council, Accident Compensation Corporation, Public Health England (UK), and Westminster Council (UK) and NZ Customs.

Vishal holds an MSc in Behavioural Economics from the University of Warwick and hosts the Wellington Behavioural Science & Economics meetup, sharing his passion to bring together academia, public sector and private sector to tackle socially relevant issues.

Website – www.behaviouralbydesign.com

LinkedIn – https://www.linkedin.com/in/vishal-george-0a707a5b/