Matthew Masters

Over the last twenty-something years Matthew has worked with brands including Vodafone, Vector, Shell (in Europe), TNT, Expedia, ANZ and… well, others. He’s been a copywriter, creative director and strategist at agencies including JWT and Publicis, and founded Badger in 2007.

But beneath all this fluffy, creative stuff, Matthew hides a secret: a decade of experience at the pointy end of industrial sales and marketing (selling IT to large enterprises) that gave him a uniquely practical view on the best way to engage business buyers.

Despite this, Matthew has never owned a pair of snakeskin loafers. Yet.

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We customise specific programmes for many New Zealand organisations – from short ‘in-house’ courses for employee groups, to executive education, or creating workshops within your existing programmes or events.