Mary Ellen Gordon has spent her career helping students, colleagues, and clients become wiser with data. She has taught data science, business analytics, and market research courses as well as other business courses for several universities and other educational institutions. She founded and led market research and analytics teams at Apple, Flurry, and Market Truths, and has recently published a business analytics textbook.

Mary Ellen particularly enjoys connecting theory and practice and bridging the gap between people who are deep in the weeds of data and people who need to make organisational decisions. She is a technology enthusiast, being an early adopter of Web surveys (starting in 1995), online education (starting teaching online in 2000), and conducting research in virtual worlds.

Mary Ellen holds a Ph.D., M.B.A., and B.Sc. in marketing, and has published data-intensive academic research on topics including Internet marketing, marketing education, and strategic alliances. She was formerly a full-time staff member at the University of Canterbury and has also taught courses for Waikato University, Cardean University, Educasia, and the University of Massachusetts. 

https://linkedin.com/in/maryellengordon