Capability @ Lunch Series: Understanding Your Customer: Beyond Data to Deep Insights
The most successful organisations realise the importance of knowing your customer better than anyone else—and connecting this insight across the organisation.
In this session, Matt Ellingsen will explore the gap between what customers say they do/believe/need versus what they actually do/believe/need.
We’ll show how to bridge this gap using practical techniques that go beyond traditional data. You’ll learn how to combine behavioural observation with deep conversational methods to reveal the beliefs and values that drive decision-making—unlocking insights that numbers alone can’t provide.
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“Suspendisse pellentesque neque nulla, ac congue tortor porttitor sit amet. Maecenas dignissim facilisis ipsum, eu iaculis tellus molestie sed. Maecenas semper quis justo tincidunt fringilla. Mauris semper, nibh a commodo aliquam, ligula eros interdum velit, ac malesuada nisi ex eu sapien.”
John Doe, A Large Company
Mauris semper, nibh a commodo aliquam...
“Suspendisse pellentesque neque nulla, ac congue tortor porttitor sit amet. Maecenas dignissim facilisis ipsum, eu iaculis tellus molestie sed. Maecenas semper quis justo tincidunt fringilla. Mauris semper, nibh a commodo aliquam, ligula eros interdum velit, ac malesuada nisi ex eu sapien.”
John Doe, A Large Company