Matthew Masters
Creative Director, Badger Communications
Over the last twenty-something years Matthew has worked with brands including Vodafone, Vector, Shell (in Europe), TNT, Expedia, ANZ and… well, others. He’s been a copywriter, creative director and strategist at agencies including JWT and Publicis, and founded Badger in 2007.
But beneath all this fluffy, creative stuff, Matthew hides a secret: a decade of experience at the pointy end of industrial sales and marketing (selling IT to large enterprises) that gave him a uniquely practical view on the best way to engage business buyers.
Despite this, Matthew has never owned a pair of snakeskin loafers. Yet.
